We are in a digital era, no question about it. The big question organisations should be asking themselves "How do we continue to innovate and adapt to these forever changing times?"
When it comes to websites, mobile websites are a must. With the substantial increase in access via smartphone / devices, organisation need to ensure they have the capability for mobile friendly websites - whether it is for booking flights, concert tickets or even applying for jobs!
Those who aren't already behind this are already behind the eight ball and run the risk of being bumped down the google search engine - whilst also impacting on annual revenue, but more importantly, a market presence which leaves the gates open for a competitor. So if you aren't mobile ready, you best get moving into delivering a mobile friendly website!
Thousands of New Zealand businesses could have their websites bumped down Google's search rankings if they do not meet the requirements for mobile by tomorrow. The search engine giant has set a deadline of April 21 for websites to ensure they were mobile-friendly, and those that did not meet the requirements risked being penalised by the search engine giant. The requirements included being readable on smaller phone screens, not using software that was not compatible on mobiles and having links spaced out to make searching on mobiles easier for users. Auckland based marketing consultant Fleur Revell from Impact PR said she had looked over websites of the NZX's top 50 companies earlier this month and found that half failed Google's online mobile readiness tool.