It looks like Artificial Intelligence is well on its way to becoming the biggest disruptive technology in the market and as technological and scientific breakthroughs continue to be made in this area, this statement is only becoming more true.
Data Processing and AI go hand-in-hand, so the idea of using AI as a tool for predicting customer behavior seems like a natural evolution of this relationship.
It is fascinating to think about the information and insights that this technology will reveal and even more so, the new effects and dynamics that this will create in the market. AI is proving itself commercially useful in a large variety of areas and it looks like this is only expanding as time goes on.
This is definitely a well-recommended read and useful for those wanting to know where the market is heading in the customer analytics space.
"Going forward, van der Velden believes Ipiphany represents a “significant break-through” in the application of cognitive analytics to the world of customer experience improvement." “Our goal was to deliver a scalable solution that quickly produces higher quality insights that are more easily understood and explored than is achievable using conventional methodologies,” he adds.