We have all had that night out where we wake up in the morning with very hazy recollections of what happened the night before. That is until you sign into one of your various social media platforms and see the not so flattering photographic evidence.
Could this type of unintentional self promotion across social media platforms be standing in the way of you and your next role? The short answer is yes, more than likely.
Your personality is embedded in your online presence and these details give a prospective employer a much fuller, more complete picture of you than your paper two-page CV could ever do. These days it seems the best thing is to embrace the idea that what you do online is just as important as what you do offline!
Research has shown that 80% of employers will “Google search” potential candidates before even contacting them for an interview. A poll commissioned by CWJobs has revealed that employers will often take candidates’ online presence and social media activity into consideration when deciding whether or not to hire them. Younger job applicants have known this for quite a while now, and many actively clean up their social-media presence in advance of interviews.