Traditional sales is dead, the hard sell, the smooth talker, but wait there’s more, these methods may have worked in the past, but you need more than that these days if you want to be a top sales person. I was taught these methods & in fairness some of the techniques have their place, but all the tricks in the world are worth nothing if you’re selling to the wrong person.
This article highlights the importance of the customer experience, who you should be selling to & why.
Why do companies persist with indiscriminate selling without regard for a customer’s recent experience or attitude toward the company? One reason is the intense pressure to hit quarterly sales targets. Another is that the sales organization often flies blind: Sales reps simply don’t have feedback from the customer — that is, if the company bothered to gather feedback at all.