Traditional sales is dead, the hard sell, the smooth talker, but wait there’s more, these methods may have worked in the past, but you need more than that these days if you want to be a top sales person. I was taught these methods & in fairness some of the techniques have their place, but all the tricks in the world are worth nothing if you’re selling to the wrong person.

This article highlights the importance of the customer experience, who you should be selling to & why.